The Swedish clothing brand attempted to appropriate a black child wearing a “coolest monkey in the jungle” hoodie. The action led to much disappointment and backlash from the masses. Social media flew into outrage. Since then many have called to boycott the retail company. Although H&M issued an apology, to no avail, it did not stop the continuation of harsh criticism, from various sources to continue; and rightfully so. The Weeknd terminated his relationship with H&M on Monday. He is not the last to do so.
G-Eazy recently began collaborating with H&M in December. That relationship was short lived, because he ended his endorsement deal with them on Tuesday. The Bay Area rapper released a statement via social media.
“Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. “
Similar to the “No Limit” rapper, a number of people could not fathom the lack of awareness amongst creatives. He goes on to call for more diverse and aware companies to prevent such situations from occurring again.
“I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level. “
Charlamagne tha God, of the number one, morning radio show in the country, The Breakfast Club, crowned H&M with the first Donkey of the Day, for 2018.. For those who are unfamiliar with Donkey of the Day, the radio personality uses this segment to “give people the credit they deserve for being stupid.”
The underlying issue is not carelessness or stupidity, but a lack of awareness and diversity in a work place, to allow such bigotry on their website. Continue to follow us for the aftermath to this story.